QUARIUM
Quarium is a hypothetical fish supply brand selling inside PetSmart. The goal was to research and find problems in the market to create a successful brand.
COMPETITOR ANALYSIS
PROBLEMS
LACK OF TRANSPORTATION SYSTEM
Plastic bags doesn’t provide enough support and protection to carry the fish. People have to be careful while handling the fish bag. Often times kids are the ones carrying it when their parents buy the fish.
MISSING BRAND IDENTITY
PetSmart has many competitors displayed next to each others. In order to stand out as a brand, a consistent brand identity and package are essential.
PERSONAS
SOLUTIONS
Ideations for package
Logo and the pattern inside mimics the appearance of the ocean floor.
FINAL PRODUCT
Fish food
Decorative plant
Water conditioner