PaPer source

Redesigning the visual identity of the Paper Store. People today don’t really work with paper because of the technology. I wanted to encourage people to play with and feel the paper because it is an inspiring experience to work with your hands. The booklet will be a promotional piece that will be sent to the customers to inspire them to interact with paper.

Identity System

The logo was inspired by paper folding, and it will change color based on the paper underneath. The die cut was a key aspect on the branding language to highlight the texture and color of paper.

Interactive Installation

This installation consisted of a box with piece of different type of papers. Customers could feel the texture and see the real color of the paper. When they hold one of the paper, the screen will show detail information about the paper.

Stop Motion

We created a promotional video clip using paper. The goal of the video was to inspire people to work with paper, and to invite them to come out and to enjoy with the community.